Improving UX in E-commerce

In recent years, e-commerce has become increasingly popular, and with this growth comes the need for an improved user experience (UX). A good UX can make all the difference in retaining customers and generating sales. Here are some tips to improve UX in e-commerce.
Simple and intuitive navigation is one of the most important aspects of a good UX. Users should easily find what they want on your website, which can be achieved through clear and concise menus, submenus, and categories. Consider using sidebar navigation to make it easy for users to find what they need.

Another way to improve UX in e-commerce is to optimize your search function. Your search bar should be prominently displayed and easy to use. Users should be able to search for products using various keywords, and the search results should be accurate and relevant. Consider using autocomplete suggestions or filters to help users refine their search.

Because users cannot physically touch or examine products before purchasing, providing high-quality images that showcase the product from multiple angles is essential. Consider allowing users to zoom in on the pictures or view them in full-screen mode.

In addition, another way to improve UX in e-commerce is by incorporating artificial intelligence (AI) into your website. AI technology can help personalize the shopping experience for each user, making it more engaging and relevant to their interests. For example, AI-powered recommendation engines can analyze a user’s browsing and purchase history to suggest products pertinent to their interests. Chatbots can help improve customer service by providing 24/7 support and answering frequently asked questions. Visual search technology uses AI to analyze images and identify products similar to those in the picture. Dynamic pricing engines can analyze market trends and customer behavior to set prices dynamically. AI can also help prevent fraud by analyzing behavior patterns and identifying suspicious activity.
Incorporating AI into your e-commerce store can help improve UX by providing a more personalized and engaging shopping experience. You can create a user-friendly, efficient, and effective website by using customized recommendations, chatbots, visual search, dynamic pricing, and fraud prevention. AI technology is constantly evolving, and as it becomes even more sophisticated, it will continue to play an essential role in the future of e-commerce.

A complicated checkout process is one of the biggest obstacles to a good UX in e-commerce. Users should be able to quickly and easily complete their purchase without encountering unnecessary steps or confusing forms. Consider offering guest checkout, pre-filling forms with saved user data, and using a progress bar to guide users through the checkout process.

Finally, using clear and concise language throughout your website is essential. Users should be able to understand the information quickly, and any jargon or technical terms should be explained in plain language. Consider using bullet points or numbered lists to break up long blocks of text, and use headings and subheadings to organize information.

In addition to these tips, improving UX in e-commerce is essential for retaining customers and generating sales. You can create a user-friendly and easy-to-navigate website by simplifying navigation, optimizing the search function, providing high-quality product images, simplifying the checkout process, and using clear and concise language. By prioritizing UX and incorporating AI technology, you can create a shopping experience that keeps customers returning for more.


*Contact Plecco to see how we can help improve your user experience!

Plecco Insights

5 Ways Creating Your Own NPM Package Benefits Your Organization

Node Package Manager, commonly known as npm, is a popular package manager used by developers to download and install open-source packages for their projects. But did you know that you can also create your own npm package? In this article, we will explore how creating your own npm package can benefit your organization.

What is an npm package?

Before we dive into the benefits of creating an npm package, let’s first define what it is. An npm package is a collection of files that contain reusable code, assets, and documentation. These packages can be installed by other developers and used in their own projects, saving time and effort in developing new functionality from scratch.

Benefits of creating your own npm package

1. Code reuse and consistency
Creating your own npm package allows you to package and share reusable code within your organization. This can be particularly useful if you have a lot of common functionality that is used across multiple projects. By encapsulating this functionality in an npm package, you can ensure consistency across all your projects and reduce the likelihood of errors.

2. Speed up development
By leveraging your own npm packages, you can speed up development by reducing the amount of time spent on repetitive tasks. This is because you can reuse code and functionality that has already been developed and tested, rather than starting from scratch each time.

3. Encourages collaboration
By creating and sharing your own npm packages within your organization, you can encourage collaboration and knowledge sharing between developers. This can lead to increased productivity and better code quality as developers can learn from each other and contribute to a shared codebase.

4. Eases maintenance
Maintaining code can be a time-consuming and challenging task, particularly when multiple projects are involved. However, by creating your own npm package, you can ease maintenance by ensuring that updates and bug fixes are made in one central location. This makes it easier to keep your codebase up-to-date and reduce the risk of introducing bugs into your projects.

5. Simplifies deployment
When you create your own npm package, you can easily deploy it to your production environment. This is because npm packages are designed to be easily installed and updated, which makes the deployment process much simpler and more streamlined.


In conclusion, creating your own npm package can provide numerous benefits for your organization. By sharing reusable code and functionality, you can speed up development, encourage collaboration, and ensure consistency across all your projects. Additionally, creating your own npm package can make maintenance and deployment easier, which can ultimately lead to better code quality and increased productivity. So, if you haven’t already done so, why not consider creating your own npm package today?

Our agency works with companies looking to improve productivity and efficiency. Contact us today to get started now by clicking here.


The New And Improved BatteryXchange

Exciting news from PLECCO as we announce the rebranding of our client BatteryXchange! This was a team effort from start to finish, as we worked closely with the BXE team to understand their business goals for this rebranding project.


Our design team got to work on creating a UI/UX experience aligned with BXE’s goals. This involved designing layouts, icons, and buttons for each screen, focusing on creating a sleek and user-friendly interface.


One highlight of the project was the creation of several map icon concepts, which gave BXE the option to choose the perfect design that best represented their brand.


With the design phase complete, our development team then updated the mobile app’s user interface and user experience using the final designs for both the Android and iOS platforms.


The result? A sleek and modern app that perfectly aligns with BXE’s goals and brand image. We are thrilled to have launched this exciting project and can’t wait for users to experience the new and improved BatteryXchange app.



Plecco Launches Case Studies & Blog Launching

Exciting news from PLECCO as we launch our new case studies page and blog!


At PLECCO, we’re passionate about delivering exceptional results for our clients, and we’re proud to showcase our work through our new case studies page. Here, you’ll find in-depth examples of the projects we’ve worked on, including the challenges we faced and the solutions we implemented to help our clients succeed.


In addition to our case studies page, we’re also launching our new blog. This will allow us to share our expertise and provide valuable insights into the industry. From the latest trends to thought-provoking discussions, our blog will be a valuable resource for anyone looking to stay up-to-date on the latest in our field.


Whether you’re a current or potential client, or simply someone looking for informative content, our case studies page and blog are a great resource. We’re excited to share our work and insights with you, and we hope you’ll find our content valuable.


Stay tuned for more updates and be sure to check out our case studies page and blog today!


Celebrating 20 Years of Success!


It’s a milestone year for PLECCO as we celebrate 20 years of being in business! This is a significant achievement, and we couldn’t be prouder of our work and the clients we’ve had the privilege to serve over the past two decades.

We’re offering a special promotion for February to celebrate this momentous occasion. All of our services will be 20% off, gifting everyone the opportunity to take advantage of our expertise at a reduced rate.

As a company, we’re dedicated to providing exceptional service and delivering high-quality work that exceeds clients’ expectations. Our team of experts has a wealth of experience and a deep understanding of the industry, allowing us to provide innovative and practical solutions to meet the needs of a diverse range of clients.

We look forward to continuing our legacy of excellence and helping even more clients reach their goals in the years to come. So, if you need any of our services, now is the perfect time to take advantage of our 20th-anniversary celebration and receive 20% off for 6 months of service!

Here’s to another 20 years of success for PLECCO!