The Hidden Cost of Broken Workflows (And How to Fix Them Fast)

April 3, 2026 | Jason Stokes

It’s 9:47 AM on a Tuesday. Your ops manager is re-entering data from your CRM into a spreadsheet — again. Your finance team is waiting on three approvals before they can process a vendor payment. A new client is asking why their onboarding isn’t done yet. And somewhere in that chain, something is broken.

Sound familiar? If you’re running a company doing $3M–$25M in revenue, the answer is probably yes — and the cost is higher than you think.

The Invisible Tax on Your Business

Broken workflows don’t announce themselves. They don’t show up as a line item on your P&L. Instead, they hide inside your team’s daily frustrations, your customer’s delayed experiences, and your own nagging sense that the business should be running smoother by now.

Here’s what that actually costs:

  • Time: The average knowledge worker spends 19% of their workweek searching for information or re-entering data that already exists somewhere else. For a 20-person team, that’s the equivalent of nearly 4 full-time employees doing nothing productive.
  • Money: McKinsey estimates that companies lose up to 20–30% of revenue annually due to process inefficiencies. For a $5M company, that’s $1M to $1.5M walking out the door every year.
  • People: Talented employees don’t quit over salary alone — they quit over frustration. When your best people spend their days wrestling with broken tools, disconnected systems, and manual workarounds, they start looking elsewhere. And replacing a mid-level employee costs 50–200% of their annual salary.
  • Customers: Slow onboarding, billing errors, missed follow-ups — customers notice. Even if they don’t complain directly, they churn. And in competitive verticals like fintech or rental operations, one bad experience can cost you the referral network that came with them.

The Four Workflow Killers We See Most

After working with dozens of mid-market companies, we’ve seen the same patterns show up again and again. Here are the four most common — and most costly — workflow failures:

1. Manual Data Entry Between Disconnected Systems

Your CRM doesn’t talk to your billing platform. Your project management tool doesn’t sync with HR. So someone — usually a highly paid someone — manually copies data from one system to another, multiple times a day. Every manual transfer is a chance for error, delay, and wasted time.

We recently worked with a fintech company where their ops team was spending 12 hours per week reconciling payment data between three platforms. That’s 624 hours per year of highly skilled labor doing work that a properly configured custom application integration could handle in seconds.

2. Approval Bottlenecks

How many approvals require someone to track down a decision-maker via Slack, email, and then a follow-up email, and then a tap on the shoulder? Approval chains that live in inboxes and chat threads — rather than structured workflows — create invisible delays that compound across every department. A contract that should take two days gets stuck for two weeks. A vendor payment that should process immediately sits in limbo because the right person was in back-to-back meetings.

3. Spreadsheet Chaos

Spreadsheets are the duct tape of operations. They’re flexible, familiar, and absolutely everywhere. They’re also one of the most dangerous tools in a scaling business. Version conflicts, permission gaps, human formula errors, and the fact that they don’t connect to anything — spreadsheet chaos is a silent killer. One rental property management company we spoke with was tracking 200+ units across six separate Excel files maintained by three different people. The reconciliation errors alone were costing them thousands per month.

4. Shadow Processes

These are the workarounds your team invented to deal with the other three problems. The shared Google Doc that tracks what the CRM should track. The weekly “sync” meeting that exists only because the systems don’t share data. The junior analyst who re-exports reports every Monday because the dashboard isn’t trusted. Shadow processes are a signal — your team is smart enough to work around broken systems, but you’re paying them to do it.

How to Identify Your Broken Workflows (Without a Six-Month Audit)

You don’t need a consultant to spend six months mapping your processes before you can fix anything. Here’s a faster path:

Start With the Complaints

Ask your team one question: “What’s the most annoying, repetitive thing you do every week?” The answers will point you directly to your broken workflows. People don’t complain about things that work. If three people independently mention the same process — that’s your first fix.

Follow the Data

Where does data get manually moved? Where do things slow down before they get to the next person? Map the journey of your five most common business transactions — a new client onboarding, a vendor payment, a monthly report — and count how many manual steps are involved. If it’s more than three, you have a workflow problem.

Measure the Time Cost

For each broken process, estimate: how many people touch it, how many times per week, and how long it takes each time. Multiply that by their hourly rate. Most operators are shocked by the number they get. A process that “only takes 20 minutes” three times a day across a five-person team is 25 hours per week — more than half a full-time employee.

Fixing Workflows: What Works (and What Doesn’t)

Here’s the honest truth: most workflow fixes fail not because the technology doesn’t exist, but because they’re approached as software problems instead of process problems. Here’s what actually works:

Fix the Process Before You Automate It

Automating a broken process just makes it break faster, at scale. Before you touch any tool or integration, document what the workflow should look like — the ideal path, not the current workaround. Then automate that.

Prioritize by Impact, Not Complexity

The highest-value fixes are often not the most technically complex. An integration between your CRM and billing system might take two days to build and save 10 hours per week immediately. Start with the highest time/dollar impact first — not the flashiest solution.

Build With Scale in Mind

The solution that works at $5M in revenue needs to still work at $15M. Too many quick fixes — a Zapier zap here, a Google Sheet formula there — create new layers of technical debt. When you fix a workflow, think about what it needs to handle at 3x your current volume.

Measure Before and After

If you can’t measure the improvement, you don’t know if it worked. Capture a baseline — time spent, error rate, cycle time — before you make any changes. Then measure again 30 days after. Real workflow improvements show up quickly in the numbers.

The Real Question: Build, Buy, or Bring In Help?

If you’re a CEO reading this, you’re probably weighing three options:

  1. Build it internally — assign it to your existing team or hire someone. This often takes 3–6 months and frequently gets deprioritized when “real work” piles up.
  2. Buy a platform — purchase an off-the-shelf solution and spend months customizing it to fit your actual process (if it ever does).
  3. Bring in specialists — work with a team that’s done it before, knows what pitfalls to avoid, and can move fast without the overhead of a full-time hire.

There’s no universal right answer — but there’s often a fast one. The companies that fix their workflows quickest are usually the ones that bring in outside expertise to diagnose and design the solution, then hand it off to their internal team to own. This avoids the 6-month internal project timeline and the over-engineered platform trap.

What to Do Next

Not sure which workflows to prioritize? See our guide to 5 Workflows Every $10M Business Should Have Automated — a concrete starting point for high-revenue businesses.

Start simple. This week, pick one process in your business that you know is broken — the one your team complains about, the one that relies on a spreadsheet it shouldn’t, the one that requires more manual steps than it should. Map it out. Measure the time cost. Then decide whether to fix it internally or get help.

If you’d rather skip the diagnosis phase and move straight to fixing, that’s exactly what our technology consultants at PLECCO Technologies do. We work with companies in fintech, rental operations, and complex business environments to identify workflow gaps, build integrations and automations, and eliminate the tech debt that’s quietly draining your team’s time and your company’s margin — without the overhead of internal hiring.

The broken workflows won’t fix themselves. But they don’t have to stay broken.

Reach out to the PLECCO team if you’d like a second set of eyes on your operations. No pitch deck required.

5 Workflows Every $10M Business Should Have Automated By Now

March 25, 2026 | Jason Stokes

If your business is generating $5M to $25M in annual revenue and your team is still manually handling invoices, onboarding clients in spreadsheets, or building reports by hand — you’re leaving serious money on the table.

At this stage, the difference between companies that scale efficiently and those that plateau is often not headcount or market conditions. It’s automation. Here are the five workflows that every $10M business should already have automated — and the real cost of not doing it.

1. Invoice and Billing Automation

Manual invoicing is one of the most persistent operational drains in mid-market businesses. Finance teams spend hours generating invoices, chasing payments, applying credits, and reconciling accounts. Every step is a potential error — and every error is a potential delay.

What automation looks like:

  • Auto-generated invoices triggered by contract milestones or subscription cycles
  • Automated payment reminders at 7, 14, and 30 days overdue
  • Real-time reconciliation with your accounting platform (QuickBooks, NetSuite, Xero)
  • Automated dunning sequences for failed payments

Real cost savings: Companies that automate billing typically reduce their Days Sales Outstanding (DSO) by 15–25 days. For a $10M ARR business, that can free up $300K–$500K in cash flow annually — while cutting finance team overhead by 20–30 hours per month.

2. Customer Onboarding

Your sales team closed the deal. Now the clock is ticking. A slow, manual onboarding process directly impacts time-to-value — and time-to-value directly impacts churn.

Manual onboarding typically means:

  • Scattered welcome emails sent inconsistently
  • Setup tasks falling through the cracks
  • No visibility into where each client stands
  • Account managers context-switching constantly

What automation looks like:

  • Triggered onboarding sequences the moment a deal closes in your CRM
  • Automated task assignments to the right team members
  • Client-facing portals with self-service setup steps
  • Milestone-based check-in emails without manual effort

Real cost savings: Businesses that automate onboarding see 30–50% faster time-to-value and measurably lower 90-day churn. For a $10M business, reducing churn by even 2% annually can mean $200K in retained revenue.

3. Reporting and Dashboards

If your leadership team is waiting for a weekly report that someone spent four hours building in Excel, your business is flying blind for most of the week. Worse, those reports are often outdated by the time they’re distributed.

The cost of manual reporting isn’t just time — it’s decision lag. Decisions made on last week’s data in a fast-moving business can be significantly more expensive than the hours spent building the report.

What automation looks like:

  • Live dashboards connected directly to your CRM, ERP, and financial systems
  • Automated weekly/monthly reports delivered on a schedule to stakeholders
  • Anomaly detection alerts when KPIs deviate from expected ranges
  • Drill-down visibility without requiring analyst involvement

Real cost savings: Eliminating manual reporting typically saves 10–20 hours per week across the leadership team and their assistants. At a fully-loaded cost of $75–$150/hour, that’s $39K–$156K per year — not counting the value of faster decisions.

4. Lead Routing and CRM Updates

Sales velocity lives and dies by how quickly leads are followed up with. Research consistently shows that the odds of qualifying a lead drop by 80% after the first five minutes. If your leads are sitting in a shared inbox waiting for someone to manually assign them — you’re burning pipeline.

Common manual process failures:

  • Leads assigned based on who’s in the office, not who should own them
  • CRM records updated hours or days after conversations happen
  • No automated follow-up for leads that don’t respond
  • Sales managers spending time on routing instead of coaching

What automation looks like:

  • Rule-based lead routing by territory, industry, or deal size — instantly on form submission
  • Automatic CRM record creation and enrichment from lead sources
  • Drip sequences triggered by lead behavior (email opens, page visits)
  • Automated task creation for follow-up calls

Real cost savings: Automated lead routing can increase conversion rates by 15–25% simply through speed-to-lead improvements. For a $10M business closing $2M in new business annually, that’s an additional $300K–$500K in pipeline converted — without adding headcount.

5. Employee Onboarding and Offboarding

HR and operations teams at $10M businesses frequently cite onboarding as one of their biggest time sinks — and offboarding as one of their biggest security risks. Both are almost entirely automatable.

Manual onboarding problems:

  • IT provisioning tickets submitted late, delaying new hire productivity
  • Incomplete onboarding checklists leading to compliance gaps
  • Welcome workflows dependent on specific people being available

Manual offboarding risks:

  • Delayed account deprovisioning leaving security exposure
  • Missed equipment retrieval steps
  • Inconsistent exit interview and documentation processes

What automation looks like:

  • Offer acceptance triggers automated provisioning requests to IT
  • Role-based onboarding task sequences for HR, IT, and the hiring manager
  • Day-1 through Day-90 check-in sequences handled automatically
  • Offboarding checklists triggered by termination events in your HRIS

Real cost savings: Automated onboarding reduces time-to-productivity for new hires by an average of 2–3 weeks. At $80K average salary, that’s $3K–$5K per hire in productivity recovered. Automated offboarding eliminates a class of security incidents that cost an average of $4.5M per breach.

The Common Thread

These five workflows share something important (and if your current workflows are breaking down, read our deep-dive on the hidden cost of broken workflows): they’re all high-frequency, rule-based, and currently costing your business in one of three ways — wasted hours, delayed decisions, or preventable errors.

Automation doesn’t replace your team. It redirects them. When billing runs itself, when reporting is live, when leads route instantly — your people stop being administrative throughput and start being strategic assets.

Where to Start

For most $10M businesses, the highest-ROI first automation is either billing reconciliation or lead routing — both deliver measurable returns within 90 days.

The second question is tooling. Your existing stack (CRM, ERP, HRIS) likely supports automation you haven’t turned on yet. The gap is usually integration and configuration, not new software purchases.

Let PLECCO Build It For You

PLECCO Technologies’ custom application development team works with CEOs and COOs at $5M–$25M businesses to identify, design, and implement automation workflows that deliver real ROI — fast. We don’t sell software. We fix operations.

Contact PLECCO today for a free workflow audit. In one conversation, we’ll identify which of these five workflows will have the biggest impact on your business — and give you a clear path to getting there.

Fix Tech Debt Without Hiring a Full Dev Team

March 25, 2026 | Jason Stokes

If your business is generating $5M–$25M in revenue, chances are your technology is holding you back. Not because you didn’t build it right — but because what worked at $1M rarely scales to $10M without serious cracks forming.

At PLECCO Technologies, we work with founders and operations leaders every day who are dealing with the same frustrations: systems that used to work now fail under load, developers patching old code instead of building new features, and manual workflows that eat hours nobody has.

What Tech Debt Actually Costs You

Tech debt isn’t just a developer problem — it’s a business problem. Here’s what we see most often:

  • Slow product cycles — Engineers spend 60%+ of their time maintaining old code instead of shipping new features
  • Integration failures — Systems that don’t talk to each other create manual data entry, errors, and blind spots
  • Hiring bottlenecks — New developers take months to onboard because the codebase is undocumented and fragile
  • Compliance risk — Especially in fintech and payments, outdated systems create real regulatory exposure (see: signs your payment infrastructure has hit its limit)

The cost isn’t just in developer hours — it’s in deals lost because your product is slower than competitors, and in operational overhead that should have been automated years ago.

Why Growing Companies Don’t Fix It

The fix is obvious — clean up the debt, automate the workflows, upgrade the infrastructure. So why don’t more companies do it?

The answer is almost always the same: hiring takes too long and costs too much.

A senior full-stack developer in Charlotte runs $120K–$160K per year before benefits and overhead. Recruiting takes 3–6 months. Onboarding takes another 60–90 days. By the time they’re productive, you’ve spent $50K+ and 6 months just to start.

For most $5M–$25M businesses, that’s not a viable path.

A Faster Way to Fix It

PLECCO’s model is different. Our technology consultants embed into your operations — fast. No 6-month hiring process, no onboarding drag. We scope the work, execute it, and hand it off cleanly.

Typical engagements include:

  • Tech debt audits — We map your codebase, identify the highest-risk areas, and give you a prioritized remediation plan
  • Workflow automation — Replace manual processes with automated pipelines (billing, reporting, onboarding, compliance)
  • API and integration work — Connect your systems so data flows automatically instead of getting copy-pasted between spreadsheets
  • Fintech and payments infrastructure — KYC, payment processing, compliance workflows — built to scale

We’ve done this for fintech platforms, rental operations, and complex multi-system businesses. We understand how to move fast without breaking things — because we’ve seen what happens when you do.

Is This the Right Fit?

We work best with companies that:

  • Are doing $3M–$25M in revenue and feeling the friction of growth
  • Have technology problems they know need fixing but don’t have the internal bandwidth
  • Need experienced execution, not just advice
  • Want results in weeks, not quarters

If that sounds like your business, let’s talk. A single scoping conversation is enough to tell you what it would take to fix — and whether we’re the right team to do it.

Get in touch with the PLECCO team →

All You Need to Know About Building a Peer-to-Peer Reservation App

January 24, 2023 | Paul Wanyoike

Peer-to-peer (P2P) apps have become an increasingly popular way to rent and share everything from homes to cars. A P2P application lets you list your place, service, or event and get paid. They are easy to build and require little technical knowledge. Most of them allow users to create their listing pages where they can post pictures, videos, and text descriptions. If you’re considering building your P2P app, this guide will walk you through some key considerations that go into creating one.

 

 1. Write Down Key Features Your Peer-to-Peer Reservation App Should Have

 

Create a user-friendly interface

Create an attractive user interface backed up by a seamless user experience. This simplifies things for users on your app. Use a simple design. Keep everything as simple as possible while still having it look good on all platforms and devices, including desktops, laptops, and phones of different sizes. Ensure the user can easily find what they are looking for by displaying only relevant information and removing all unnecessary clutter.

Build an easy-to-use and secure payment system

You’ve built a reservation application, which is awesome! But now you need to find a way to collect the payment for reservations. You’ll need to build an easy, secure payment system that you can integrate into your reservation application. The payment system should accept multiple types of payments and currencies and have a return policy in case something goes wrong with the transaction (e.g., if someone pays but never shows up).

Offer customer support functionality

One of the most important features of a peer-to-peer platform is customer support, and you should build it into your app. A good reservation app will provide various channels for users to interact with the company, whether that’s via email, phone, or live chat. You may also want to create a dedicated FAQ page where customers can read answers to common questions before they contact the support staff. Another valuable feature is an ‘About’ page that explains who you are and what you do as a company to build trust with potential customers.

Identity verification protocol

Features of a peer-to-peer reservation app

One of the key requirements for a reservation app is identity verification. You can do this in several ways, but you must choose a protocol that is easy to implement and maintain. It will also need to be secure and scalable, which means using the right technology for your specific use case. I recommend using a two-factor verification which sends notifications to a user’s phone or email in case a new login device is used.

Designed for mobile devices and browsers

With over 52% of internet traffic coming from mobile phones (set to rise to 72% by 2025), your peer-to-peer reservation application must work on all devices. Developing android and iOS versions will increase its marketability and improve your business. Your application must be compatible with phones, tablets, and even PCs.

Reviews

Adding reviews to your booking page is a great way to help potential customers decide. Reviews can also help you improve your service, increasing the likelihood of repeat customers. I would recommend a feature where users can write reviews directly from their phones on the go.

Booking management and availability calendars

Airbnb
A person using Airbnb, one of the most popular peer to peer reservation apps

Integrate with e-calendars to allow users to book travel directly from their calendars. This is an excellent way for people who don’t use a booking app to book their trip. It also gives you an easy way to import all their existing reservations into your platform. Users can also use this feature to check the availability of rooms or houses in the future and make travel arrangements based on this.

Listing pages with pictures, videos, pricing, and text description

For people to easily find and reserve listings, you’ll want to ensure hosts have listing pages with pictures, videos, pricing, and text descriptions. Listing pages are the most important part of the application. They should be easy to read and understand. They should also be easy to navigate so that users can efficiently find what they’re looking for.

Available anywhere in the world

While building your reservation system, ensure it works anywhere in your targeted market area. While at it, ensure your application works in areas with degraded networks like 3G.

User Profiles Section

The User Profiles section is a great way to build community and trust. You can use it to learn more about your users and understand their needs to improve your product or service. It is also a non-invasive way to collect user data that will help you fine-tune your app and streamline your marketing strategies.

 2. Make design mockups of your app

After listing the functionalities your reservation app needs, it’s time to get down to work. You should mock up your app before you build it. Mockups are low-fidelity prototypes of the final product. They’re often hand-drawn, but some designers use computer software to create them. Mockups are great tools for communicating to others what the app will look like and how it will work and making their expectations clear before development begins.

The design process can sometimes seem overwhelming, especially when learning new skills and techniques. Using mockups will help get you started faster by allowing you to focus on one thing at a time rather than having everything come together all at once right away.

    3. Build Your App

From the mockup, you came up with, research the tech stack you can use. When developing your P2P app, it is important to note that it will be the cornerstone of your business. A functional app could see your reservation business kick on fast, and a dysfunctional one could kill it. The key consideration in your choice of tech stack should be the business needs. Your app should serve its purpose while remaining simple and light enough for all phones.

I would recommend using the open-source MERN technologies:

  • React – A library for building user interfaces. Use React.js to build your application front-end.
  • js – An open-source JavaScript runtime environment for executing server-side scripts on the back end of the web application.
  • MongoDB – A NoSQL database compatible with Big Data and will allow scalability.
  • Javascript as the programming language

If building your P2P reservation app from scratch is too hectic, our team at plecco.net can do it for you!

    4. Create your app’s graphic design

Design your app’s graphic elements, including its images and text. Make sure to keep the app’s look consistent across all devices so that users won’t be confused by what they see on their phone versus another device. Designing an icon for your application is important because users who have downloaded your app from an online store such as Google Play or Apple’s App Store will often be seen.

    5. Put together an app marketing plan

The most important thing you can do as an app developer is to get your app noticed by users. Your marketing plan will help you promote your product and get people talking about it. This can be done on social media, with ads and banners, or even through giveaways or contests requiring participants to enter their email addresses.

    6. Submit your app to the App Store.

After you’ve completed all of the above, it’s time to submit your app. create accounts on Apple Store and Google Playstore. Submit your app details, including pricing, and then wait for approval.

    7.  Market your app for maximum exposure.

Build a website for your app: It’s important to have a home base that can help you promote your app. You could also use social media for marketing your app. When setting up your website blog, you must consider Search engine optimization (SEO). This refers to writing content in such a way that search engines will rank it highly when someone searches for keywords related to the topic of your article or video blog post.

There you go, all you need to know before building your P2P reservation app. This can be daunting, but it doesn’t have to be. Talk to us at plecco.net, and we’ll get your app online in no time!

 

BatteryXchange Software Development Case Study

January 24, 2023 | Paul Wanyoike

The Opportunity

BatteryXchange is a leading smartphone battery exchange platform in the country, offering clients access to a network of battery charging kiosks nationwide, enabling them to quickly recharge on-the-go and save valuable time and resources. The Charlotte-based company approached PLECCO to develop a comprehensive website and mobile application to support its battery exchange services.

The Solution

We developed a Battery Rental Application with the aim of providing a seamless online platform for renting rechargeable phone batteries. The objective was to simplify the process of renting a battery from a kiosk and returning it within 24 hours to the nearest location. The project entailed thorough planning, design, and implementation of multiple modifications to an existing system, including the creation of custom user interfaces for web and mobile devices, integration of third-party payment services, and integration of a mapping solution to facilitate the identification of the closest BatteryXchange kiosk.

Tech Stack

  • Android- Java
  • iOS – Swift, Objective-C
  • Website – WordPress, PHP

 

 

How We Built the BatteryXchange App and Website

In the first phase of the project, we conducted a comprehensive requirements analysis, engaging with potential customers to understand their specific needs and expectations for the battery exchange service, as well as holding discussions with the client regarding their business requirements. Additionally, we analyzed usage patterns to inform refinement of the user experience and user interface.

Our initial efforts focused on the development of the BatteryXchange website, which was built on the WordPress Content Management System. To enhance user-friendliness, we updated the homepage with improved graphics and created an ‘About Us’ page that outlines the client’s mission. To facilitate engagement with potential partners, we also developed a ‘Talk with Sales’ page linked with SavvyCal.

The primary goal of the website is to drive app downloads, and thus we integrated links to the Apple and Google Playstore pages for easy access to the BatteryXchange app. To expand the product’s market reach, we advised the development of both iOS and Android versions of the app. Our technical team finalized development of the iOS version, which was initiated by previous developers in Objective-C, and deployed it to the Apple Store. The Android application was developed using Java.

Our focus was on creating a user-friendly interface for the app, keeping in mind that it would be used on a need-to basis. The app’s ‘Home Page’ features a map that displays the nearest kiosks for battery exchange and a button that activates an inbuilt QR Code scanner for convenient access to batteries. The app is also linked to an e-wallet, which allows users to safely recharge using various payment service providers and provides access to the user board through a swipe to the right, featuring the wallet.

Notable Details

  • New Functionalities– The implementation of a notification system, providing real-time updates on battery exchange status to users. As well as the introduction of a ‘Pay-Per-Use’ model, offering greater pricing flexibility for users.”
  • Fining System– Introduced a loss recovery system, allowing for efficient management of lost battery charges.
  • Backend Changes– A metrics system has been implemented to aid administrators in evaluating the performance of BatteryXchange kiosks.
  • We also provide comprehensive management of the client’s cloud infrastructure to ensure the security and privacy of user data.

The Result

The BatteryXchange application has been a resounding success for the company. It has achieved over 500 downloads from the Google Playstore and Apple Store, with a daily user base in the tens and monthly user base in the hundreds. In recognition of its exceptional customer experience, the app was awarded the title of ‘Best Customer Experience’ at the 2021 Global EnergyTech Awards.

Since its launch, the app has facilitated the expansion of the company’s operations to new locations and growth of its customer base. The seamless compatibility of the app on both Android and iOS platforms has greatly contributed to its success.

In alignment with the company’s vision of providing affordable battery exchange services to customers throughout the US, the BatteryXchange app has eliminated the concern of a dying phone battery and made these services readily accessible to all.”

Working with the BatteryXchange group was a rewarding experience. Are you looking to build an app? Contact PLECCO now for a cutting-edge approach to business transformation.

Building Madame Dope Eyewear Ecommerce Website Case Study

January 24, 2023 | Paul Wanyoike

The Challenge

In recent years, there has been a substantial increase in the popularity of online shopping. Madame Dope, a premier provider of fashion accessories for women in the US, was established in 2018 and has achieved significant growth. The company approached plecco.net to develop an online presence and expand its reach by creating an e-commerce platform.

Project Objectives

In 2018, Madame Dope approached us, intending to enhance their online brand and achieve a higher conversion rate from their website landing pages. The company sought to provide fashion advice and connect with its target audience to increase sales through an SEO-optimized platform. Additionally, to align with its offline brand identity, Madame Dope requested the creation of a visually appealing and user-friendly e-commerce website.

In response, we developed a website that offers customers the ability to interact with Madame Dope through the creation of shopping profiles. Users have the option to create accounts, link their preferred payment method, and have the ability to leave the website, and continue their shopping experience at a later time. In addition, the platform is equipped to handle multiple checkouts simultaneously, providing a seamless shopping experience for users.

Tech Stack Used

WordPress Content Management System

How We Built  Madame Dope E-Commerce Site

Our web development experts met with Madame Dope to thoroughly understand their business objectives and goals. Following this consultation, our graphics design team created mockups of the proposed website and home page design. In addition, the client provided feedback, which was carefully considered before commencing the website development.

The website was hosted on a secure platform capable of handling growth in site traffic. An SSL certificate was also obtained to ensure the protection of user data. The site was built on the WordPress platform, and the required themes and plugins were integrated. Seven pages were linked to the home page, including sections for apparel, jewelry, and sunglasses and a “Blog” page for fashion-related content optimized for search engines.

Our development team implemented a product filtering function to enhance the shopping experience for Madame Dope’s clients. Third-party integrations, including Google Analytics, were established to help the client monitor and analyze website performance. In addition, a payment processing system was integrated, utilizing Stripe based on our analysis of preferred payment options in the fashion accessories niche.

The website underwent comprehensive testing, covering all functionalities, from page load speed to checkout. Upon satisfaction with the checkout experience, the site was handed over to the client.

RESULT

Since its launch, madamedope.com has established itself as a thriving e-commerce platform, attracting a steady stream of orders daily. Throughout its growth, the store has expanded its offerings to include a diverse array of over 100 items. PLECCO played a vital role in the inception of madamedope.com, providing the original website launch. The site has since undergone modifications by another web design agency.

Building PowerTribe Community- A Software Development Case Study

January 24, 2023 | Paul Wanyoike

PowerTribe was founded as a mentorship program for women of color in the corporate world to address the issue of the lack of black female representation in senior leadership positions within corporate America. The founder approached us to create a web-based platform that would provide a supportive community for black women seeking to grow and advance professionally while fostering personal growth and financial stability.

The client’s objective was to establish a digital platform that would facilitate connections between women of color across the United States and offer various membership options, including different levels of access and an events calendar page. Additionally, the client sought to create a space where women and mentors could connect and interact.

Product Description

The Power Tribe website is a membership-based platform with two tiers. Members can register as mentors or mentees with varying benefits and patent structures. The registration format allows the site to collect relevant information on its members, which is then stored securely. Members can create accounts where they will get notifications about upcoming events planned by Power Tribe. The site also serves as a platform for women of color in corporate America to share their experiences through the blog.

Technologies Used

WordPress site

The website is fully developed on WordPress CMS with responsive layouts, so it looks great on all devices. Additionally, we integrated WooCommerce plugins to set up the membership functionality.

How we built the Power Tribe Website

The first stage in creating the website was creating a brand for Power Tribe. We held several meetings with our clients to understand their inspiration behind creating this community. Our design team came up with several brand colors and a logo, with the client approving one.

The next step was developing the website. We used WordPress to build the site, which allowed us to create a custom theme for our client’s needs. The software also allowed us to seamlessly integrate many different parts of the site to create a robust platform that could handle all of these features in an easy-to-use way. It is also simple enough for users with zero tech skills to manage.

The client wanted to create a tiered membership system with different price points and access levels that would allow their users to sign up as community members or advisors. To make this possible, we needed to develop an intuitive way for users to manage their subscriptions. We set up this functionality with WooCommerce, which allowed us to create membership levels and access rules.

Using an event calendar page would be a great way to manage memberships. It also provided an opportunity for users who were yet to be members but were interested in becoming one later on down the line to see what was coming up without signing up or paying any upfront. This would help boost community numbers.

We designed the event calendar page to make it easy for members and non-members alike to find out what events are happening on any given day. The design is clean and minimalist and is a straightforward functionality for members to plan their involvement in community events. Only users with admin access can alter this page.

Publishing a blog on a WordPress site

Next up was the ‘Who We Are’ page. Finally, we created a page that captures the essence of what the Power Tribe Community is all about. We knew that this part of the website would be a central component for our customers, so we took extra care to ensure everything was right. We started with research on similar websites and noted what made them so appealing. We then used this information as inspiration while creating a unique ‘About’ page.

Finally, our dev team developed the Power Tribe blog page. This was the cornerstone of the entire project, as our clients wanted to share their experiences and those of other women of color.

Using an API, our tech team integrated the site with stripe, simplifying the membership payment process. The client can now receive funds automatically via credit cards and other digital formats while focusing on unleashing the potential of women of color.

Results

Our client has gone on to register dozens of members from the website. Since 2020, they have also organized several meetups across the states. In addition, the site has enabled them to have an online presence and made inroads on social media using the site-social media linkage.

 

ISACA: A Software Development Case Study

January 24, 2023 | Paul Wanyoike

ISACA is a non-profit organization dedicated to advancing and promoting the profession of information security management through education, professional certification, and community outreach. They work with industry leaders, government agencies, and educational institutions to provide the resources needed to succeed in this exciting field. They approached plecco.net to provide technical support for the organization and build an online platform.

Tech Stack

Platform – Custom made

Python

React

Rails

How we built ISACA.org

Our team at plecco.net is passionate about helping business owners create custom websites uniquely tailored to their needs. The following case study will outline how we approached the development of a new website for ISACA, a professional organization that provides a networking and learning platform for IT players.

Domain choices

We started by working with our client to understand what they wanted to achieve with their website. We then created a list of priorities for the new site, which included the following:

  • A simple design that would be easy for clients to navigate on their own
  • A mobile-friendly interface
  • A simple way for clients to create accounts and log in securely
  • An efficient way for clients to learn online
  • An online resource for professionals and students in the cybersecurity field

From there, we created a wireframe prototype using Ruby and React to test out different layouts and designs before committing any resources to actual development work. We aimed to ensure all these features were possible within the framework before moving forward with actual coding. After the client approved the prototype, we proceeded to develop the site.

Our goal was to create a platform that would allow us to quickly update the site as new content is added without needing a dev team. We also wanted it to be easy for our client to access important information independently. We wanted to make the site simple and easy to navigate, emphasizing information delivery to ISACA members. We also wanted to ensure it would work well across all major devices and browsers, including mobile phones, tablets, and desktop computers.

Frontend Development

The website we developed is multifunctional. We’ve created a custom membership tier system for Isaca.org that allows the company to create a tiered pricing structure based on the membership’s value. You can sign up as a professional, a recent graduate, or a student. These tiers come with varying functionalities.

The system also allows for online training, which is accessible by all members at any time. From the backend, our client can create classes and courses for members and provide them with immediate access to their new course materials. They can also monitor which tutorials are popular among their users and focus on relevant fields.

We have also developed a credentialling resources system that allows our clients to easily track their progress in completing courses. We can also use this as another way to track member activity.

Finally, we created an events calendar so our clients can see all upcoming events and register directly through our website. This makes it easier for them to keep up-to-date with what’s going on in their industry.

To enable our client to scale their services quickly and efficiently as they grow, we set up AWS Lambda functions using python. as part of their serverless architecture. Using Python and the AWS Serverless Application Model, we were able to build a simple API service with some pre-built libraries that would allow them to serve their users without worrying about data storage.

Results

ISACA has gone on to become a home for over 165,000 professionals in the cybersecurity field. They’re present in 188 countries, with the most common point of reference being the website built by plecco.net. This site receives over three million visits annually and ranks among the top 25,000 websites globally.