Project X Pro: The AI Business-Intelligence Platform We Built

September 2, 2026 | Jason Stokes

Most of what we do at PLECCO is fix other people's broken software. Project X Pro is what happens when we pointed that same discipline at how we run PLECCO day to day — not just how we sell.

The Problem: Death by a Thousand Tools

Growing companies are running proposal software, a lead research tool, a LinkedIn scraper, and a market intelligence subscription — and a CRM that does not talk to any of them. Nothing shares data. Every handoff between tools is a place where a lead goes cold, a rep loses context, or a proposal goes out with stale numbers.

We watched this exact pattern eat hours out of our own sales week before we ever pitched a fix to a client: a stack of disconnected tools, no unified view, hours lost to context switching. That's the kind of problem PLECCO exists to solve — not "you need more software," but "your software doesn't talk to itself, and it's costing you time and deals."

What We Built

Project X Pro (projectx.plecco.net) is an AI-powered business-intelligence platform — not a single-purpose sales tool. It unifies the pieces of running a company that usually live in separate tabs and separate teams:

  • Lead research and qualification — automated discovery instead of manual prospecting.
  • Proposal generation — AI-assisted drafting that pulls from real account context instead of a blank template.
  • LinkedIn automation — outreach sequencing without the manual copy-paste.
  • Market intelligence pulled into the workflow instead of a separate subscription nobody checks — plus the workspaces, boards, and content calendar the team runs day-to-day operations from, and a built-in support center (grounded AI FAQ, with escalation to a person over Slack) so nothing falls through the cracks between departments.

It's AI-driven end to end, not AI bolted onto an existing tool as a feature. On the revenue side, our own team moves noticeably faster from initial lead discovery to a qualified pipeline, because the handoffs between research, outreach, and proposal work that used to cost hours now happen inside one platform — our own before/after, not an independently measured multiplier. On the operations side, it's the same story: the boards and content calendar keep work visible across the team, and the support center answers questions before they become tickets — so it's the system you run the company from, not just the system you sell from.

The Build Story

This wasn't a weekend hack. Project X Pro required the same architecture decisions we'd bring to any client SaaS build: integrations that stay reliable when a third-party API changes, an AI layer that's useful rather than gimmicky, and a data model that holds up as usage scales past the first few users. We designed it, built it, and now run it in production — including using it to run PLECCO's own sales pipeline. If you want the deeper build rationale behind decisions like this, our post on hiring an AI engineer vs. a consultant covers how we think about where AI belongs in a product versus where it's just noise.

Why This Matters If You're Not Buying Business-Intelligence Software

We're not writing this to sell you a business-intelligence platform. We're showing you what our engineering team does when we point it at a real, painful operational problem: we design the system, build the AI/automation layer so it actually holds up, and ship something people use daily — not a prototype that dies after the demo.

If your business is drowning in disconnected tools, manual handoffs, or an AI feature everyone asked for and nobody built right, that's the exact problem PLECCO's SaaS product development and automation work is built for. We spend most of our time with fast-growing fintech, rental, and other operationally complex businesses, but the pattern — expensive manual work masquerading as "just how it's done" — shows up everywhere. Most teams have accepted the tool sprawl as a cost of doing business. It doesn't have to be.

Talk to the Team That Built It

Project X Pro is live, production-grade, and actively scaling — built by the same engineers available for your next build. See what we fix or schedule a call to talk through what's slowing your team down. Curious what the platform actually looks like? Visit projectx.plecco.net.

Events Pro: Why We Built Our Own Ticketing Platform

September 2, 2026 | Jason Stokes

Most software companies talk about what they could build for you. We'd rather show you what we did build.

Events Pro (eventspro.plecco.net) is a ticketing and event management platform we designed and shipped for independent event promoters. It isn't a client case study — it's ours, top to bottom, from architecture to production. We built it because we kept seeing the same operational mess in event businesses, and the fastest way to prove we could fix it was to build the fix ourselves.

The Problem: Legacy Ticketing Wasn't Built for Promoters

Talk to any independent promoter running more than a handful of shows a year and you'll hear the same complaints. Platforms like Eventbrite take 8%+ off the top in fees. Inventory management is an afterthought — tables, sections, and multi-tier pricing get bolted on instead of designed in. And when a show sells out in the first ten minutes, the checkout flow becomes the bottleneck, not the demand.

That's not a marketing problem. It's an operations problem — the same category of problem PLECCO exists to fix for growing companies with real operational complexity. Ticketing infrastructure that can't keep up with demand costs promoters real revenue: seats that don't sell because checkout is slow, pricing that doesn't flex with demand, and reconciliation that eats a Monday morning instead of a few minutes.

What We Built

Events Pro handles tickets, tables, and sections for independent event promoters running high-volume, multi-venue operations.

The Capabilities

  • Real-time inventory management — no overselling, no manual holds, no reconciling two systems by hand.
  • Dynamic pricing that adjusts with demand instead of a single flat price set weeks in advance.
  • Sub-second ticket issuance, so checkout doesn't buckle when a show sells out fast.
  • Fees roughly 70% lower than legacy platforms, because we built the payment and inventory layers ourselves instead of stacking markup on someone else's infrastructure.

It's live. Promoters are running real events on it right now — not a beta, not a demo environment.

The Build Approach

We treated Events Pro like we'd treat any client SaaS engagement: real-time inventory needs to be consistent under concurrent load, payment flows need to be built for compliance from day one, and the checkout path needs to survive a sell-out spike instead of falling over during the one moment it matters most. Those are the same constraints we design around for fintech and rental clients — we just happened to be the client this time.

Why This Matters If You're Not in the Events Business

We didn't write this post to sell you event ticketing software. We wrote it because Events Pro is proof of something more useful to you: PLECCO doesn't just advise on operationally complex software — we design and ship it, under real production load, with real revenue running through it.

If your business has the same shape of problem — a workflow that's outgrown the tool you're duct-taping it to, or a process bleeding money because the software wasn't built for how you actually operate — that's exactly what we build for. If you're comparing us against other partners, our guide on how to evaluate a software development partner covers the questions worth asking anyone bidding on your project — including us.

Built By the Same Team That Can Build for You

Events Pro was built end-to-end by PLECCO's engineering team — the same team available for your SaaS build, your workflow automation, or your compliance-heavy platform. We don't hand you off to a subcontractor once the contract's signed.

See what we fix or schedule a call to talk through what's slowing your operations down. Want to see Events Pro in action first? Visit eventspro.plecco.net.

All You Need to Know About Building a Peer-to-Peer Reservation App

January 24, 2023 | Jason Stokes

Peer-to-peer (P2P) apps have become an increasingly popular way to rent and share everything from homes to cars. A P2P application lets you list your place, service, or event and get paid. They are easy to build and require little technical knowledge. Most of them allow users to create their listing pages where they can post pictures, videos, and text descriptions. If you’re considering building your P2P app, this guide will walk you through some key considerations that go into creating one.

 

 1. Write Down Key Features Your Peer-to-Peer Reservation App Should Have

 

Create a user-friendly interface

Create an attractive user interface backed up by a seamless user experience. This simplifies things for users on your app. Use a simple design. Keep everything as simple as possible while still having it look good on all platforms and devices, including desktops, laptops, and phones of different sizes. Ensure the user can easily find what they are looking for by displaying only relevant information and removing all unnecessary clutter.

Build an easy-to-use and secure payment system

You’ve built a reservation application, which is awesome! But now you need to find a way to collect the payment for reservations. You’ll need to build an easy, secure payment system that you can integrate into your reservation application. The payment system should accept multiple types of payments and currencies and have a return policy in case something goes wrong with the transaction (e.g., if someone pays but never shows up).

Offer customer support functionality

One of the most important features of a peer-to-peer platform is customer support, and you should build it into your app. A good reservation app will provide various channels for users to interact with the company, whether that’s via email, phone, or live chat. You may also want to create a dedicated FAQ page where customers can read answers to common questions before they contact the support staff. Another valuable feature is an ‘About’ page that explains who you are and what you do as a company to build trust with potential customers.

Identity verification protocol

Features of a peer-to-peer reservation app

One of the key requirements for a reservation app is identity verification. You can do this in several ways, but you must choose a protocol that is easy to implement and maintain. It will also need to be secure and scalable, which means using the right technology for your specific use case. I recommend using a two-factor verification which sends notifications to a user’s phone or email in case a new login device is used.

Designed for mobile devices and browsers

With over 52% of internet traffic coming from mobile phones (set to rise to 72% by 2025), your peer-to-peer reservation application must work on all devices. Developing android and iOS versions will increase its marketability and improve your business. Your application must be compatible with phones, tablets, and even PCs.

Reviews

Adding reviews to your booking page is a great way to help potential customers decide. Reviews can also help you improve your service, increasing the likelihood of repeat customers. I would recommend a feature where users can write reviews directly from their phones on the go.

Booking management and availability calendars

Airbnb
A person using Airbnb, one of the most popular peer to peer reservation apps

Integrate with e-calendars to allow users to book travel directly from their calendars. This is an excellent way for people who don’t use a booking app to book their trip. It also gives you an easy way to import all their existing reservations into your platform. Users can also use this feature to check the availability of rooms or houses in the future and make travel arrangements based on this.

Listing pages with pictures, videos, pricing, and text description

For people to easily find and reserve listings, you’ll want to ensure hosts have listing pages with pictures, videos, pricing, and text descriptions. Listing pages are the most important part of the application. They should be easy to read and understand. They should also be easy to navigate so that users can efficiently find what they’re looking for.

Available anywhere in the world

While building your reservation system, ensure it works anywhere in your targeted market area. While at it, ensure your application works in areas with degraded networks like 3G.

User Profiles Section

The User Profiles section is a great way to build community and trust. You can use it to learn more about your users and understand their needs to improve your product or service. It is also a non-invasive way to collect user data that will help you fine-tune your app and streamline your marketing strategies.

 2. Make design mockups of your app

After listing the functionalities your reservation app needs, it’s time to get down to work. You should mock up your app before you build it. Mockups are low-fidelity prototypes of the final product. They’re often hand-drawn, but some designers use computer software to create them. Mockups are great tools for communicating to others what the app will look like and how it will work and making their expectations clear before development begins.

The design process can sometimes seem overwhelming, especially when learning new skills and techniques. Using mockups will help get you started faster by allowing you to focus on one thing at a time rather than having everything come together all at once right away.

    3. Build Your App

From the mockup, you came up with, research the tech stack you can use. When developing your P2P app, it is important to note that it will be the cornerstone of your business. A functional app could see your reservation business kick on fast, and a dysfunctional one could kill it. The key consideration in your choice of tech stack should be the business needs. Your app should serve its purpose while remaining simple and light enough for all phones.

I would recommend using the open-source MERN technologies:

  • React – A library for building user interfaces. Use React.js to build your application front-end.
  • js – An open-source JavaScript runtime environment for executing server-side scripts on the back end of the web application.
  • MongoDB – A NoSQL database compatible with Big Data and will allow scalability.
  • Javascript as the programming language

If building your P2P reservation app from scratch is too hectic, our team at plecco.net can do it for you!

    4. Create your app’s graphic design

Design your app’s graphic elements, including its images and text. Make sure to keep the app’s look consistent across all devices so that users won’t be confused by what they see on their phone versus another device. Designing an icon for your application is important because users who have downloaded your app from an online store such as Google Play or Apple’s App Store will often be seen.

    5. Put together an app marketing plan

The most important thing you can do as an app developer is to get your app noticed by users. Your marketing plan will help you promote your product and get people talking about it. This can be done on social media, with ads and banners, or even through giveaways or contests requiring participants to enter their email addresses.

    6. Submit your app to the App Store.

After you’ve completed all of the above, it’s time to submit your app. create accounts on Apple Store and Google Playstore. Submit your app details, including pricing, and then wait for approval.

    7.  Market your app for maximum exposure.

Build a website for your app: It’s important to have a home base that can help you promote your app. You could also use social media for marketing your app. When setting up your website blog, you must consider Search engine optimization (SEO). This refers to writing content in such a way that search engines will rank it highly when someone searches for keywords related to the topic of your article or video blog post.

There you go, all you need to know before building your P2P reservation app. This can be daunting, but it doesn’t have to be. Talk to us at plecco.net, and we’ll get your app online in no time!

 

Xceleration – A Case Study

January 24, 2023 | Jason Stokes

Recent research into the role of recognition in employee performance has revealed that it plays a crucial role in their productivity. Companies with reward and recognition programs see a 63% increase in productivity. Their profit margins are higher by an almost similar percentage. Such companies are also more likely to retain their workers.

Employee reward programs go beyond financial incentives, simple pay bumps, and end-year bonuses. Human beings are more complex, and often we want to feel recognized beyond a couple of zeros on a cheque. This is where Xceleration comes in.

The company offers customized reward programs for companies across the US. They have a comprehensive catalog of incentives ranging from branded gear, trips, gift cards, and once-in-a-lifetime experiences. They approached plecco.net to help build an online platform for this service. They hoped to make the reward program more accessible for companies and increase its uptake.

Services

Staffing Frontend Consultants

Technology – React

How We Helped Xceleration

At PLECCO, we understand the importance of finding the right talent for the right job, especially in the ever-evolving technology landscape. This is why we are proud to have partnered with Xceleration, a leading technology firm, to provide them with front-end consultants versed in React. Our partnership has proven to be a successful one, as our team was able to support the development of new features for Xceleration’s platform.

The team at PLECCO was tasked with providing Xceleration with top-notch front-end consultants who were skilled in React. React is a popular JavaScript library that is used to build user interfaces, and it is essential for developing web-based applications that are user-friendly and interactive. Our team was able to deliver on this requirement, providing Xceleration with front-end consultants who were not only knowledgeable in React but were also experienced in working on various web-based projects.

Working with Xceleration was a great opportunity for our team to showcase our strengths in staffing and project management. Throughout the project, we made sure that all resources were ready and prepared to support Xceleration’s development efforts. Our team worked closely with Xceleration’s technical leads to understand their requirements and provide the right resources at the right time. We also provided ongoing support throughout the project to ensure that everything was running smoothly.

The project was a success, and Xceleration was impressed with the quality of the work that was delivered. The new features that were developed were well-received by the end-users, and Xceleration was able to meet their goals and deadlines. This was a testament to the quality of the consultants that we provided, as well as our ability to manage projects effectively.

Code on a laptop screen

Results

In conclusion, our partnership with Xceleration has been a great success, and we are proud to have played a role in their success. Our team was able to provide Xceleration with the right resources at the right time, and we were able to support the development of new features for their platform. We look forward to continuing our partnership with Xceleration and helping them achieve their technology goals.

If you are looking for a staffing partner who can help you find the right talent for the right job, look no further than PLECCO. We have a proven track record of providing high-quality resources to our clients, and we are committed to helping you achieve your technology goals. Contact us today to learn more about our services and how we can help you.