Exciting news from PLECCO as we announce the rebranding and redesign of our client BatteryXchange — now known as BXE. This project was a true team effort from start to finish, blending strategic thinking, creative design, and technical execution into a seamless delivery that we’re incredibly proud of.
Understanding BXE’s Vision
Before a single pixel was placed, our team sat down with the BatteryXchange leadership to understand their business goals for this rebranding initiative. What were they trying to communicate to their users? What friction points existed in the current experience? What did the brand need to say about the company’s direction?
These conversations are the foundation of every great product we build at PLECCO. Great design doesn’t start with aesthetics — it starts with understanding the business and the people it serves. The BXE team had a clear vision for where the brand was headed, and our job was to translate that vision into an app experience that felt unmistakably theirs.
The Design Process
With the strategic foundation in place, our design team got to work crafting a UI/UX experience fully aligned with BXE’s goals. This wasn’t a simple reskin — it was a comprehensive redesign of the entire user interface, touching every screen, every interaction, and every visual element of the app.
Our designers developed detailed layouts for each screen, created a cohesive icon system, and designed interactive elements — buttons, navigation components, input fields — that maintained consistency across the entire application. The goal was to create a visual language that felt modern, clean, and immediately intuitive to users.
One of the highlights of the design phase was the creation of custom map icon concepts. The BXE app is location-based by nature, so the map icons play a central role in the user experience. Our team developed multiple distinct concepts, giving BXE the freedom to choose the design that best communicated their brand identity and made the in-app map experience truly distinctive.
Cross-Platform Development
Once the design direction was finalized and approved, our development team took the reins. The challenge here was significant: implementing a completely revamped UI/UX across two distinct platforms — iOS and Android — while maintaining feature parity and ensuring each platform felt native to its environment.
Our mobile development team worked methodically through the implementation, translating each finalized design into functional code. Every animation, every transition, every micro-interaction was carefully developed to match the design intent while performing smoothly across a range of device types and screen sizes.
Cross-platform mobile development is one of the more technically demanding challenges in app development — what looks great on one device can behave unexpectedly on another. Our QA process ensured that the final product felt polished and consistent whether a user was on an older Android device or the latest iPhone.
The Result: A Modern App That Delivers
The result of this collaborative process is a sleek, modern application that authentically represents the BXE brand and delivers a user experience that customers genuinely enjoy. The app’s new interface is cleaner, more intuitive, and more visually compelling than its predecessor — while maintaining all the functionality users depend on.
This project is a strong example of what PLECCO does best: taking a client’s vision and executing it with precision across the full design-to-development lifecycle. From initial discovery through final launch, the BXE team had a dedicated partner committed to getting every detail right.
Want to See What PLECCO Can Build for You?
The BatteryXchange project is one example of the custom application development work PLECCO delivers every day. If you’re looking to launch a new mobile product, modernize an existing application, or bring a complex product vision to life, we’d love to hear about it.
Check out our case studies to see more examples of our work, or get in touch to start a conversation about your project.
